December 2010 — Bingham Consulting
, led by principals Tim Shea
and Nick Gess
and senior consultant Sarah Reznek
, represented Dannon as national counsel in negotiating a $21 million multistate settlement with attorneys general from 39 states as well as the separate settlement of a parallel investigation by the Federal Trade Commission. The multistate investigation, which was led by Oregon and Tennessee, involved allegations that Dannon’s claims about the health benefits of its Activia yogurt and DanActive dairy drink products were unsubstantiated. The parallel FTC investigation involved allegations of deceptive advertising related to claims made about the health benefits of Activia and DanActive.